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How To Use Lightroom For Business Growth

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As a photographer, you’d think the one thing I’d have nailed would have been how to take images of myself for my social media feed. But for many years that wasn’t the case. Wanting to be the silent partner behind my brand Jerri Jarmeh Photography, I didn’t see the benefit of exposing my personality for […]

April 21, 2020

How To Use Lightroom For Business Growth

Photography

As a photographer, you’d think the one thing I’d have nailed would have been how to take images of myself for my social media feed. But for many years that wasn’t the case. Wanting to be the silent partner behind my brand Jerri Jarmeh Photography, I didn’t see the benefit of exposing my personality for business growth. I thought the work would speak for itself; people don’t need to know me, like me, trust me, right!

Well, I don’t like to admit when I’m wrong. But yep, I understand how it’s all part and parcel of your business and marketing growth. It wasn’t until I built Just Jerri J and started daily content creation, that I realised, I’d been working hard, but not smart. That a consistent look and brand voice is exactly what you need to build a flourishing business.

I know how to get the best shots for other people, so I decided to adapt those techniques to take photos for myself. To use all my knowledge of lighting, grading poses, and start producing my own marketing material. And you know what it worked. I have more engagement now than I’ve ever had, and it’s not as scary, vain or narcissistic as I thought it would be. Because let’s be honest, that’s what most of us worry about, and if you grew up in the 80’s it’s hard to let go of that old mindset.

So if you’re more use to showing your LIFE over yourSELF, posting a picture with you front and centre is a big hurdle to jump. I encourage you to take massive action, and get out in front of your camera, show the world who you are, your brand, your face and your personality, be bold and be YOU.

These are a few of my tips to inspire you to take photos of yourself. Then edit those images to give you a consistent look throughout all your social media marketing platforms.

Self-Timer, All Day, Every Day

Okay, there are two ways you can do this. Either with your camera or on your iPhone. Let’s start with the iPhone.

iPhone

If you need the images for your IG platform, then shooting with your iPhone is quick and easy. Plus, once you’ve shot the images you can edit them in the Lightroom Free mobile app – This is how I shoot my daily social media stories for Facebook, Instagram and Twitter.

You don’t need a fancy tripod to get your shots, prop the phone up on whatever you can find in the house, office or studio. The only thing to consider is the light source.

And this goes for all photos regardless of how they’re captured! You want to take photos in natural light but NOT in direct sunlight. The best place to take a photo is with your face facing a window, as I did in the video below. With natural light coming through, but the sun isn’t shining right in your face causing the light to burn out on your images.

The best time to take photos is when the light is softer. Early morning or late afternoon, or whenever it’s overcast, the clouds act as a diffuser over the sun!

Don’t shoot at midday when the sun is at its highest in the sky. This is around 12 pm until around 3 pm. You’ll end up with hard dark shadows on the face and unless you’re going for an artsy look, this is a no-no.

Play Me…

iPhone on self-timer

Play Me…

Lightroom Edit

I wouldn’t recommend you use the digital zoom on the iPhone. It’s not like a normal camera, you’ll end up with a very grainy and distorted image. Move closer if you’d like a tighter shot, and also try the portrait mode, this will blur out anything unalluring in the background, putting the focus on you.

Graded in portrait mode

The Camera

If I’m honest, your life would be easier with a DSLR or other wifi-enabled cameras that’s not your iPhone. They allow you to download a companion app that will enable you to remotely control the shutter on your camera. Giving you the opportunity to see exactly what picture you’re taking.

Plus the images sizes are bigger which means you can use it for your website, advertising campaigns or any print material. You’re not limited to Instagram.

Yes, it’s easy to have, but it’s not the end of the world if you don’t have one. Plus carrying a DSLR and tripod around all day is tiresome, believe me!

I use my Canon EOS R and the Canon app on my iPhone to capture remote images. Then I download the images straight to my iPhone and into the Lightroom Mobile app. To edit, I use my pre-made presets, then I upload the images to my Instagram feed. Download your FREE GUIDE and 3 FREE PRESETS, to help you save time and create an appealing consistent IG feed. 

For the camera tripos, I have two, the main is my Manfrotto Tripod or  The Joby Gorilla Pod – Both are great and easy to use.

Why Editing And Grading Is Important

In the photographic and film industry, Instagram, over time, became a second website, the highlight reel. It is a quick and easy way to market yourself. But, once you’ve uploaded all your lovely images onto the platform, It’s difficult to show your personality without it cluttering your beautiful feed, which you’ve worked so hard on. That’s why most photographers have two feeds.  If that’s too much to handle, create one and use stories as a way to showcase your personality.

That’s when I realised I wanted a feed to share my stories. Explore my personality, share my wins and losses. Somewhere I can connect with others. To my relief, gone are the days when your social media platforms had to be magazine ready, honestly, I was never one of those people.

My feed is colourful and authentic, it’s the only way I know how to be. But! If you’re like me, that doesn’t mean you can’t create an aesthetic that is consistent and cohesive. It is a photo-sharing app after all. Marketing your brand personality and business all in one go.

Your photos should have some similarities, and a great way to do that is by using presets. What are presets you may ask? Well, they are a way of saving adjustments so you can re-apply the same adjustments to many photos.

These adjustments include exposure, contrast, highlights, shadows, whites, blacks and colour. Pretty much anything you can change on a photo using Adobe Lightroom applications.

To save you time, because I already know you’ve got a lot going on, building your business and all. The last thing you need to do is start deep-diving into the many colour grades out there.

So, I’ve created a selection of 14 easy to use beautifully crafted presets https://justjerrij.com/the-shop! You can get all 14 for £20 by using this discount code HELLOBLOG’ – Go to my IG profile to get a peek at what I’m talking about when I say consistent and colour-uniform photographs. Because I use my own preset to create that consistency on Just Jerri J and Jerri Jarmeh.

I’ve also created this video tutorial below to help you edit your images on the lightroom desktop! I can’t wait to see what you create, please tag me in them @justjerrij

Don’t Sweat It

In the end, all it’s really about is creating content that’s authentic and showing up consistently. You don’t need fancy equipment or a massive budget for a professional photographer.

So, don’t let the perfectionist in you be the excuse for not showing up, just good enough is better than not at all. I’m far from perfect, most of the time, just like you, I’m spinning plates whilst trying to keep my eye on the big picture. So, take a deep breath, that’s it…. Go download Lightroom, use these beautiful crafted presets, made to make your life easier, pick the one you love and use it consistently, easy, job done! Way to go, YOU CAN DO THIS!

jerri jarmeh

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This is complete guidance at the highest level. First, Jerri opens her Rolodex of industry contacts and shares all her business and personal success secrets. Then, with a single deep dive session, we will work out what is holding you back and lay down a path to guide you towards your goals. These sessions are created for the newbie self-employed, freedom-seeking freelancer or the stuck self-employed veteran who can't seem to get out of their own way. 

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I cannot thank Jerri enough for helping me find my way when setting up my new beauty business. Not an easy business to set up in the middle of a global pandemic!!!!
Her enthusiasm for business and marketing is second to none. Her knowledge in social media blew my mind and helped me engage in a wider audience and even gave me the confidence to do my first ever live Instagram.

The coaching she provides just fills you with excitement and positivity. I cannot recommend Jerri’s coaching program enough. I promise you will not be disappointed

Louise 

SOCIAL MEDIA CONFIDENCE CREATOR 

HOLISTIC BUSINESS DEVELOPMENT 

Before meeting Jerri, I was struggling to get my new creative shop off the ground, but since our meeting she has moved my business forward by helping me to build my confidence with promoting, marketing and finding my customer base, all these essential elements which unknown to me were important for my business to be a success. I found her attitude very professional, and she made it fun and easy to understand, I can now use all the knowledge to help my business continually grow with confidence. I would happily recommend Jerri to anyone who is stuck in moving forward or looking for new creative ideas in getting their business on the map. I am extremely grateful for her support and guidance.

Anna

PRICING, PACKAGE AND CULTIVATING CONFIDENCE

 "Working with Jerri was a very opening and supportive experience. I was completely stuck in my business, holding down a family, and two jobs made me an emotional wreck; each day, I was anxious because I didn't want to waste time focusing on the wrong steps. Jerri provided space for me - showing empathy and understanding - which was powerful. The session allowed me to confront my fears, work through barriers and provide actionable steps to move me forward. It was so helpful to work with someone genuinely passionate about helping others achieve their dreams. Thank you, Jerri, for your encouragement and expertise -
 I will be forever grateful."


Trisha

SHOWING UP WITH CONFIDENCE


"My session with Jerri was precisely what I needed to build my confidence and show up online during live chats. Jerri helped me develop creative and easy-to-follow ideas to help promote my business. Hearing her angle gave me the motivation I needed to open and express myself online freely and in alignment with my personality. The call was just the beginning, and I'm grateful for the coaching, support, examples, tools, insights, and compassion delivered by Jerri."



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I'm Jerri, Your Coach.

I've been a freelancer and business owner for the past two decades. My superpower is supporting other self-employed, business owners and professionals in personal and professional development space so that they can STAND OUT and feel confident in this digital environment.

As your coach, I'll be guiding you in portraying your best personal and business vision, so you can flourish, grow, and thrive day to day and beyond.

Let's go on this journey together and discuss where you're now and where you want to be in this highspeed laptop lifestyle.

Book now, or get to know me better, either way, I'm excited to see you soon and watch you grow!

BOOK YOUR SUPPORT SESSION WITH ME!

Hey, Guess what...

Action taker. 
Enquire here!

I understand that feeling of uncertainty when it comes to hiring a coach. But fear not! I'm here for you and happy to answer any remaining questions on our call. 

I want you to know you're in safe hands, I've been self-employed since I was 18yrs, so I know what it takes to succeed (I've been at the game longer than most). I'm also a certified coach, with dual masters in Positive Psychology and Coaching. Plus, I hold a variety of qualifications in the personal development space. So, tell me, what do you need? I believe a little guidance or support will go a long way--something small might even help tremendously giving you clarity when planning your next steps. Ensuring your mental and emotional success in your personal and professional life. Most importantly, you'll have the momentum and confidence you need to become unstoppable.

SEND, I'M READY TO START!

Hey, Guess what...

Action taker. 
Enquire here!

I want you to know you're in safe hands because this isn't my first shoot (I've been at the game longer than most). If you feel you need a little guidance or support after you've read the FAQs, then I'm here for you. So feel free to ask me anything before booking your photoshoot. 

I understand that feeling of uncertainty when it comes to hiring a photographer. But fear not! I'm here for you and happy to answer any remaining questions on our call. 

If you feel you need a little guidance or support after you've read through the FAQs, then I'm here for you. So feel free to ask me anything before booking your photoshoot. 

I want you to know you're in safe hands because this isn't my first shoot (I've been at the game longer than most). So tell me, what do you need? I believe a little guidance or support will go a long way--something small might even help tremendously in planning your shoot, which ensures it's successful, creative, productive, and fun!! And most importantly, you feel empowered, authentic and inflow!

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"Empower Yourself with Coaching Designed for Real Change and Growth"

Transform Your Mindset and Achieve Your Goals with our free ebook guide: Packed with practical tips and techniques, this guide empowers you to overcome obstacles and create positive change. Whether you're seeking career growth or personal fulfilment, start your journey towards success today by downloading your free copy.

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