Small-town gal, big-city snapper
A small-town northerner who’s spent the last twenty years hustling hard as a photographer and business owner in the big city. Based in London, photography and creativity is my life. I’ve worked on global campaigns, and shot plenty of famous faces traveling the world with my trusty camera.
And I don’t stop the shutter when I’m on holiday either – my boyfriend has the patience of a saint waiting 30 minutes for me to set up the perfect shot everywhere we visit. Bless him, right!
Hi!
I'm Jerri Jarmeh
I wanna be real with you.
My Path Wasn't Always This Clear.
And Living Hand To Mouth
Was a Daily Occurrence.
The Origin sTORY
I started my life in Homeless Families, a women’s refuge centre, with a young African mixed-race mother, who had no parents of her own. She was strong, determined and extremely creative. No matter what hardship we faced, she would always come back to her art and that’s where our bond blossomed as mother and child.
My upbringing was about creative and personal development. Hours spent in the art room, come dining room with my mother or my head spent deep into self-help books. There I felt safe, loved, and connected to her and the world around me. Most days, while mum painted her next big passion project, I spend my time using mixed media to express myself creatively and self-help books to express myself on personally, had an ever-burning desire to learn and create.
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Self-discovery
The years passed, as I went on my journey of self-discovery, which lead me to London. I passed the time hanging out with photographers, models and artists, trying to figure out my calling. I had a deep-seated belief that If I had a degree in design, I'd never struggle as a creative. But that wasn't the case, and the endless struggle of living hand to mouth began with the award of my 1st honours degree.
On top of the struggle, the dream I had to work within a design firm fell short. I felt isolated, stressed, exhausted, and the only real connection I had day-in and day-out was with my computer. I longed to create with groups of people, to be in a team, to travel and to explore the world with an abundance of variety.
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Self-discovery
I expressed my unhappiness to a dear friend of mine, who was a photographer. He told me to quit my job and come to Egypt for a photoshoot. Without a second thought, I did. From that moment on, I felt free, and I knew my calling was to create through photography.
Self-discovery
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"The universe has a unique way of speaking
and showing you your path, to hear, we first have to go within and learn to listen and know ourselves"
So, I put my blinkers on and focused on nothing else but mastering the craft. Before I knew it, 10 years had gone-by, and I started to feel lost once again. I realised I'd spent so much time learning and shadowing others, that I'd lost my confidence and voice in the process.
Not only was my creativity suffering, but so was my business. The marketplace had changed dramatically in the previous 5 to 10 years, and I'd been too afraid to jump on board, and express myself fully and authentically.
Hustle. Work your socks off. Work until you drop. Work until you’re exhausted and then work some more. I wish I’d known earlier that the secret to success was not just about working hard but also working smart. So that's what I did. After years of hearing the same questions:
HUSTLE TIME
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I asked myself, “How can I teach more? How can I build a business that combines my purpose, passion and profit?
How can I live doing what I love and empower other creators so they can make a decent living too?”
That’s when I decided it was time to follow my heart, intuition and gut and study for my Master in Positive Psychology & Coaching so that I can become your awesome
The PATH OF Purpose
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That’s when I started living a life
That was fully aligned with my soul
And fully congruent with my beliefs.
Are you ready to flourish?
To TRANSFORM, Grow,
ACHIEVE & succeed.
What I'm Up to!
Beyond the studio
I'm a creator, communicator, and knowledge absorber; from reciting great leaders and philosophers' history to creating tips, tricks, tools and techniques to solve problems and explore innovative ideas.
When I'm not shooting or sharing my wisdom, you can find me at university studying for my second Masters in Advance Psychology and Coaching Psychology. On my down days I'll be meditating, hiking, lifting weights, on my kindle, deep in thought about superfood, or snuggled up on the sofa with my man and two Oriental Shorthairs, Floki and Loco.
Obsessed with brunch, eighties movies, learning, history, especially royal families, the older, the better – call me over to watch a documentary about Viking, and you've got a friend for life!
Get to know me better!
Always Learning!
Brunch time,
Anytime!
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I hustled by white-collar boxing while studying for my degree.
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left, Right, Uppercut
When we move house, I need my own removal van for my books!
My favourite meal at anytime is brunch. Scrambled eggs and chorizo is a game changer!
I’m a huge animal-lover, dogs, and cats. I'm a proud mother of two oriental shorthand Floki and Loco.
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It's a strange one, I know.
I've always been obsessed with royal history, in every country across the globe!
They were such rebels, who doesn't love a real juicy story.
Obsessed with
the Royals
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Cuddle time!
Brunch time, Anytime!
This is a place where I share my business, personal and photography growth. The results I'm getting in real-time; the stresses and the wins. All of those key factors I wish I had when I started my photography business. Fresh off the press marketing tips, photography tricks, how to get clients and succeed in biz. Oh, and the occasional behind-the-scenes snapshots of my unusual, crazy, exciting, career-juggling life.
Dive In!
The Blog...
Photography, business, growth, and the life in-between, All that nitty gritty stuff in one place!
