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All you need to know about creating content in a crisis

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Each week we dive deeper into the unknown, for most, the world has ground to a halt. Those opportunities, adventures and dreams. Disappeared, leaving behind frustration, anger and anxiety.   That’s why now more than ever you need to show up. Don’t let the obstacles within this situation lead you to procrastination. I’m guilty of […]

April 2, 2020

All you need to know about creating content in a crisis

Business

Each week we dive deeper into the unknown, for most, the world has ground to a halt. Those opportunities, adventures and dreams. Disappeared, leaving behind frustration, anger and anxiety.
 
That’s why now more than ever you need to show up. Don’t let the obstacles within this situation lead you to procrastination. I’m guilty of this too, 
 
  • Avoiding task by scrolling through Instagram? Yep that’s me
 
  • Netflix’s has now given me a gold members badge! UH-HUH
 
  • Flipping through magazines and now moving onto the trashy one? Well who doesn’t love a good weekly
 
Now that we’ve established that everyone procrastinates and that I’m obsessed with Netflicks. 
 

Let’s get back to reality.

 
You have every right to feel disheartened and demotivated. Let’s face it. A global pandemic was the last thing on all our minds. But 12 weeks of procrastination might send you a little cuckoo. So let’s get your creative juices fired up and create! Does that sound good to you? Okay, so how do you batch produce creative content for social media marketing, in the comfort of your home.
 

1. Position yourself around your house where the light shines through the windows

 
Take a look around your house, find the biggest windows. You want soft light flooding in, which means no hard shadows on your face. So, the best time to shoot is first things in the morning, between, 8:00 am and 10:30 am or late afternoon 3:00 pm onwards. Light and airy are the terms you are going for.
 
These light and airy spaces are your new shoot locations. Remove all clutter, keeping the focus on you and your message. Capture content that showcases your personality. Give your audience a peek behind the curtain of your life and this will help add a personal touch to your business.
 
I know it’s a little scary, putting yourself out there. Believe me. I’ve had sweat moustaches, uncontrollable air burps, to gargling a month full of saliva. All due to nerves! 
 
Don’t let fear hold you back from showing up. Keep building your business, which means keep creating that content.
 
The most important factor to remember is the light. Without proper lighting, your photos will be dark, and muddy looking, not what you want. Keep the light big, and soft and face it as much as you can.
 

2. Go grab your props, more the merrier 

 
Have a think and you’ll realise there are more props in your house than you could have imagined. But let’s start with the basics.
 
1: Grab a mug, branded if possible, think of your business colours. Now take a few shots on the sofa, kitchen table, a chair or even on the floor. But remember. Light first, location second.

 
2: If you have a Laptop? Then do the above all over again. Yep, that’s right, reset and repeat.
 
 
3: Notebook, drawing pad, sketchbook, Ipad anyone, the list could go. Create, eat and repeat. Now you’re getting the hang of it.
Once you’ve taken those, let’s say nine shots. Get changed and repeat!
 

3. Let’s talk about the camera

 
Having good light is half the job, you don’t need a DSLR to get these shots. They are for social media marketing, to help with your week to month content strategy. Take them on your phone, if that’s all you have right now, or use the camera that’s available. I’m an avid believer that by using what you have it helps you become more creative.
 
Okay, you’ve got the nice light, you’re in your best outfit and the props are ready. How do you take the shot…
 
Set your camera to a timer, or ask your bf, hubby or housemate to take the shots for you, smile and have fun!
 
The outtakes are good and sometimes better than the actual shot!
 
I can’t wait to see them, why not tag me in a few @justjerrij – I’d love to help you create awesome content while at home!
 
Want to see how I do it? | Press play and let’s go

jerri jarmeh

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I cannot thank Jerri enough for helping me find my way when setting up my new beauty business. Not an easy business to set up in the middle of a global pandemic!!!!
Her enthusiasm for business and marketing is second to none. Her knowledge in social media blew my mind and helped me engage in a wider audience and even gave me the confidence to do my first ever live Instagram.

The coaching she provides just fills you with excitement and positivity. I cannot recommend Jerri’s coaching program enough. I promise you will not be disappointed

Louise 

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Before meeting Jerri, I was struggling to get my new creative shop off the ground, but since our meeting she has moved my business forward by helping me to build my confidence with promoting, marketing and finding my customer base, all these essential elements which unknown to me were important for my business to be a success. I found her attitude very professional, and she made it fun and easy to understand, I can now use all the knowledge to help my business continually grow with confidence. I would happily recommend Jerri to anyone who is stuck in moving forward or looking for new creative ideas in getting their business on the map. I am extremely grateful for her support and guidance.

Anna

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 "Working with Jerri was a very opening and supportive experience. I was completely stuck in my business, holding down a family, and two jobs made me an emotional wreck; each day, I was anxious because I didn't want to waste time focusing on the wrong steps. Jerri provided space for me - showing empathy and understanding - which was powerful. The session allowed me to confront my fears, work through barriers and provide actionable steps to move me forward. It was so helpful to work with someone genuinely passionate about helping others achieve their dreams. Thank you, Jerri, for your encouragement and expertise -
 I will be forever grateful."


Trisha

SHOWING UP WITH CONFIDENCE


"My session with Jerri was precisely what I needed to build my confidence and show up online during live chats. Jerri helped me develop creative and easy-to-follow ideas to help promote my business. Hearing her angle gave me the motivation I needed to open and express myself online freely and in alignment with my personality. The call was just the beginning, and I'm grateful for the coaching, support, examples, tools, insights, and compassion delivered by Jerri."



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I've been a freelancer and business owner for the past two decades. My superpower is supporting other self-employed, business owners and professionals in personal and professional development space so that they can STAND OUT and feel confident in this digital environment.

As your coach, I'll be guiding you in portraying your best personal and business vision, so you can flourish, grow, and thrive day to day and beyond.

Let's go on this journey together and discuss where you're now and where you want to be in this highspeed laptop lifestyle.

Book now, or get to know me better, either way, I'm excited to see you soon and watch you grow!

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I understand that feeling of uncertainty when it comes to hiring a coach. But fear not! I'm here for you and happy to answer any remaining questions on our call. 

I want you to know you're in safe hands, I've been self-employed since I was 18yrs, so I know what it takes to succeed (I've been at the game longer than most). I'm also a certified coach, with dual masters in Positive Psychology and Coaching. Plus, I hold a variety of qualifications in the personal development space. So, tell me, what do you need? I believe a little guidance or support will go a long way--something small might even help tremendously giving you clarity when planning your next steps. Ensuring your mental and emotional success in your personal and professional life. Most importantly, you'll have the momentum and confidence you need to become unstoppable.

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I want you to know you're in safe hands because this isn't my first shoot (I've been at the game longer than most). If you feel you need a little guidance or support after you've read the FAQs, then I'm here for you. So feel free to ask me anything before booking your photoshoot. 

I understand that feeling of uncertainty when it comes to hiring a photographer. But fear not! I'm here for you and happy to answer any remaining questions on our call. 

If you feel you need a little guidance or support after you've read through the FAQs, then I'm here for you. So feel free to ask me anything before booking your photoshoot. 

I want you to know you're in safe hands because this isn't my first shoot (I've been at the game longer than most). So tell me, what do you need? I believe a little guidance or support will go a long way--something small might even help tremendously in planning your shoot, which ensures it's successful, creative, productive, and fun!! And most importantly, you feel empowered, authentic and inflow!

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