I'm Jerri, and I've spent over two decades in the trenches of self-employment. I know exactly what it's like to feel brilliant at your craft but exhausted by the business side of things.
Now, as an award-winning coach with dual master's degrees in Psychology and Coaching,
I help creative entrepreneurs, the self-employed and freelancers like you build thriving businesses that give you freedom, not burnout.
I combine psychological frameworks with real-world business strategy. Because your creative brain needs a different approach.
Jerri
Creative Business Coach
"Let's Keep It Authentic.
Navigating through the fog, my journey wasn't always illuminated.
Days of scraping by were my reality, but resilience paved my way."
DISCOVER THEIR REVIEWS:
Client Success Stories:
"I cannot thank Jerri enough for helping me find my way when setting up my new business."
You're a talented, creative person who's brilliant at your craft but exhausted by the business side of things. You want to build a thriving business that gives you freedom, not burnout.
You're done with:
Cookie-cutter business advice that doesn't fit your creative brain
Toxic "hustle harder" culture that leaves you depleted.
Feeling like you have to choose between success and your
well-being.
Comparing yourself to everyone else's highlight reel.
Business strategies that work for corporate types but not creatives.
That's exactly why I built my coaching practice on psychological frameworks instead of generic business advice. Your creative mind needs a different approach, one that honours how you actually think, work, and thrive.
You're a talented, creative person who's brilliant at your craft but exhausted by the business side of things. You want to build a thriving business that gives you freedom, not burnout.
You're done with:
Cookie-cutter business advice that doesn't fit your creative brain
Toxic "hustle harder" culture that leaves you depleted.
Feeling like you have to choose between success and your
well-being.
Comparing yourself to everyone else's highlight reel.
Business strategies that work for corporate types but not creatives.
That's exactly why I built my coaching practice on psychological frameworks instead of generic business advice. Your creative mind needs a different approach, one that honours how you actually think, work, and thrive.
With a burning question of how to merge passion, purpose, and profit, I embarked on a transformative journey, earning dual master's degrees in Positive Psychology & Coaching, as well as Advanced Psychology. Now, I stand before you, ready to guide, inspire, and empower you on your unique journey.
You're Here Because...
DAILY HABITS:
I HAVE FAITH IN:
MY LIFE LOVES:
YOU CAN FIND ME:
Heading to the gym, meditation, cups of coffee, at least two, snuggling my man, working on my business.
Taking small steps, moving forward, patience, empathy, looking inwards, kindness.
Learning, history, saving money, working out, animals, good candles, my life partner.
On my channel, on coaching calls with my wonderful clients. making dinner, being creative, giving talks.
Growing up fiercely creative, art and resilience were woven into my DNA. After earning a design degree, I dove headfirst into building my own creative business in London, and quickly discovered that being talented doesn't automatically mean you know how to run a sustainable business.
Sound familiar?
For years, I hustled. I silenced my own voice, trying to fit the mould of what I thought a "successful business owner" should be. I felt the weight of algorithm changes, marketplace saturation, and that gnawing feeling that everyone else had it figured out except me.
The turning point? Realising that relentless hustle without strategy isn't success, it's a fast track to burnout. I needed to understand not just business tactics, but the psychology behind why creatives struggle in ways that traditional business advice doesn't address.
So I went back to school twice. I earned dual master's degrees in Positive Psychology & Coaching and Advanced Psychology, and won the prestigious EMCC coaching award along the way.
What changed everything: Understanding that being self-employed and running your business doesn't mean working harder, we need to work differently.
We need frameworks that fit our brains, strategies that honour our values, and support that treats us like humans, not productivity machines.
Now, after 25 years of lived experience plus the research and frameworks to back it up, I help freedom-seeking creatives build businesses that actually support their lives, and don't consume them.
That's what I'm here to help you do too.
Growing up fiercely creative, art and resilience were woven into my DNA. After earning a design degree, I dove headfirst into building my own creative business in London, and quickly discovered that being talented doesn't automatically mean you know how to run a sustainable business.
Sound familiar?
For years, I hustled. I silenced my own voice, trying to fit the mould of what I thought a "successful business owner" should be. I felt the weight of algorithm changes, marketplace saturation, and that gnawing feeling that everyone else had it figured out except me.
The turning point? Realising that relentless hustle without strategy isn't success, it's a fast track to burnout. I needed to understand not just business tactics, but the psychology behind why creatives struggle in ways that traditional business advice doesn't address.
So I went back to school twice. I earned dual master's degrees in Positive Psychology & Coaching and Advanced Psychology, and won the prestigious EMCC coaching award along the way.
What changed everything: Understanding that being self-employed and running your business doesn't mean working harder, we need to work differently.
We need frameworks that fit our brains, strategies that honour our values, and support that treats us like humans, not productivity machines.
Now, after 25 years of lived experience plus the research and frameworks to back it up, I help freedom-seeking creatives build businesses that actually support their lives, and don't consume them.
That's what I'm here to help you do too.
From Burnout to Breakthrough:
Why I Became a Creative Business Coach
If you're done with hustle culture and ready for psychology-backed strategies that actually work for creative minds, let's talk.
Deep-dive support for sustainable business growth
Community + frameworks for creative entrepreneurs
Let's see if we're a good fit
Or grab my free workbook:
If you're done with hustle culture and ready for psychology-backed strategies that actually work for creative minds, let's talk.
Deep-dive support for sustainable business growth
Community + frameworks for creative entrepreneurs
Let's see if we're a good fit
Or grab my free workbook:
Ready to Build Your Business Without the Burnout?
Align Your Values, Thrive as Self-Employed
Here's how we can work together:
Invest in your most valuable asset
– YOU –
and your future self-employed success. This isn't just a guide; it's your ultimate self-coaching toolkit to gain the clarity, knowledge, and skills needed to create an actionable, personalised strategy to thrive in your freelance business and personal life.
Building a Resilient Self-Employed Life
ALIGN YOUR VALUES,
THRIVE AS SELF-EMPLOYED
Invest in your most valuable asset – YOU – and your future self-employed success. This isn't just a guide; it's your ultimate self-coaching toolkit to gain the clarity, knowledge, and skills needed to create an actionable, personalised strategy to thrive in your freelance business and personal life.
Building a Resilient Self-Employed Career
Let's Hang!
get to know
me better!
@justjerrij